inspire

More creative inspiration and initial ideas for my single malt scotch. it’s coming along

Creative Brief

Product Questionnaire

What’s the name of product?
Stewart’s Root Beer
Are you familiar with any background information on the product?
Stewarts opened it’s first root beer stand in 1924 and set out to develop the worlds best tasting root beer. Grew from a drink stand to a drive in to bottles sold in stores. It’s a classic.
What’s the objective assignment? (For example, the objective might be to re-introduce the product targeting a younger age group.)
Root beer seems old fashion compared to other soda beverages. I want to 
re-introduce the product as more modern and hip. I root beer to make a stylish entrance.
Who is the target audience?
sweet drink. mainly younger age range. not the health conscious. 
What is the product description?
Glass bottle with designed label and bottle cap, containing the sweet nectar root beer. contained in 
cardboard box with brand design.
What are the benefits of the product?
delicious beverage to clench your thirst or that incessant sugar craving. 
Is there support for these claims?
not scientific…
What elements (barcode, price tag, etc.) must appear on the package?
barcode, brandname
Has the material already been selected, or is it still open for suggestion?
open
What are the distribution considerations? (Is the product going to be shipped in dozens, 1/2 dozens, etc.)
a box would contain four to six bottles
What is the retail environment? (Is the product going to be displayed on peg board, shelves, point-of-purchase displays, etc.? Will it be available to the mass market or sold in a boutique shop, specialty store, etc.?)
shelves in the mass market
What is the USP (unique selling point)?
a classic beverage with a modern twist.

batiste; this is the end

this is my poster come to life to the best of my abilities. i wanted to keep with the simplistic and playful nature of my poster design.

 

 

 

 

final stein in motion

stein focuses in on intimate moments as if freezing that moment and feeling in time. my concept explores the passage of time and how fragile memories are over extended duration. for my motion pieces, i experimented with materials that were easily manipulated and fade over time. i worked with cigarettes and ice because they display the effects of time. 

self-assessment

starting this semester was tough, i felt really lost and confused. i think quite a few of us had to take a minute to wake back up after summer. then a couple of weeks into classes, i fell into a nice little creative groove and i rolled with it. i found my concept for this book and for the first time in a while, i was confident in my idea. though the form changed some over the duration of this project, which is expected, my concept just kept on getting stronger. once i got into the process of the book, the form and concept made an agreement and they grew into a massive beast. and i’m really quite happy with the outcome. though something that i have been trying to work on, is overcoming my social anxiety, and participating more in class. I love everyone, and can talk to them one on one…but get everyone together all at once, and i’m the scared little rabbit in the corner. i’m going to get better at it, i am.

defining the designer of 2015 vs. competencies

in the articles, it talks about the expectations of designers in the not so far off future, 2015, the year that our class will be pushed out of the tree to see if we can fly in the design world. As I was reading, I couldn’t help but think that most of these points apply to professions beyond the scope of graphic design as well. That in this age of fast paced progress and instant information, the expectations of the next generation transitioning into the career world have changed with the times. We are surrounded with so much technology and access, but how are we utilizing it? The future is asking us to use our generations advancements to become more well rounded people with a broader understanding and quick ability to respond to what’s happening in the world around us outside of our specific skill sets. good luck.