My partner, Bri, and I had a grand ol’ time working on the letterpress. Let me tell you about it.
First, there were our digital mockups in the computer to figure out our design layouts before we jumped into the letterpress. We decided to go with white on black to bring some irony to the quote about color. And we felt the making both of our designs in a vertical justified column brought a cohesive element to the set.
Firstly in the world of letterpress, on our hunt for the correct letters in the 34 pt. Alternate Gothic typeface, we ended up reorganizing the whole drawer of type in desperate search for just one more ‘E’. Which we did find and there was much joy and celebration. We were then able to set our designs. It was a great big puzzle to get the correct tracking between all the letters to justify the type into a nice rectangle. It took some time, but we got it down.
Then, with the printing process, we were using combination of wood and metal type and white ink on black paper, making it difficult to achieve an even ink consistency throughout all the letters.
So we had to experiment with amounts of ink, layering up tape in certain areas under the paper to get different pressure, and using the different printing presses. and this is what we got.
For our experimental cards, we played around with using colored ink. At first we tried the colored ink on black paper but it wasn’t showing up very well, so we ended up printing with the colored ink on white paper which gave them a nice pop.